Is Golf Getting...Cooler?

I am not a golfer, but I am thinking about it a lot recently. It seems that either golf is having an innovation renaissance or I am just incredibly oblivious.

New golf ventures I’ve noticed

1. The TGL Golf League ran by Woods and Mcilroy

2. Miniputt brands growing in popularity like Puttshack and PopStroke

3. All the action going on with PGA + LIV

4. A VC backed golf company called Grass Clippings in Arizona

As someone who has never thought about golf at all in my life, it’s sure on my radar now. I wonder who else is having the same experience?

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